Kent Crystal Orange

The first Kent cigarettes launched in 1952. Their production was started by the Lorillard Tobacco Company. Initially, they had a length of 70 mm, a soft taste and an asbestos filter. Kent cigarettes got their name in honor of Herbert Kent, who at that time was the head of this company. Cigarettes were sold primarily in the United States. 

Cigarettes were very popular with smokers. However, scientists soon came to the conclusion that the asbestos filter can lead to lung cancer, and manufacturers replaced it with an asbestos-free filter -Micronite, which allowed the company to bypass its competitors on the market. Now Kent cigarettes use a carbon filter. 

In the 70s, the brand was acquired by the British American Tobacco Group, and the sale of Kent began not only in the United States, but also in other countries. 

Since its introduction to the market, Kent was considered a light cigarette until competitors started producing lighter cigarettes. For each smoker, the degree of lightness is determined individually, and, for convenience, Kent manufacturers began to produce it in three types of strength and mark it with numbers "1", "4", "8". The design of the pack has also changed. The lighter the cigarettes are, the lighter the color of the pack. 

Kent Crystal Orange with orange taste capsule, or the so-called click cigarettes, quickly gained popularity due to an interesting innovative solution. Many consumers were attracted by the “snapping” ball, producing, in their words, a calming effect.