Classic strong flavor. Regular king size.
Less Smell technology. Flavor Line.
Tar level: 9 mg, Nicotine level: 0.7 mg
Price for: 1 carton = 10 packs = 200 sticks.
The Marlboro brand was born in 1924. Its founder is entrepreneur Philip Morris. Initially, Philip Morris positioned Marlboro cigarettes as ladies ' cigarettes. The red stripe on the filter allowed you to hide an unattractive trace of lipstick, Hollywood star Mae West was chosen as the face of the advertising company, and the slogan was "Mild as May".
In the 50s of the last century, an anti-tobacco company was launched in the United States. Doctors and scientists have talked about the dangers of smoking and linked it to lung cancer. To stay afloat, Philip Morris decided to take a bold step at the time - to launch a line for the production of cigarettes with a filter for men. It should be noted that then products with a filter were considered less harmful, but smoking them for men was a ridiculous and shameful thing.
Starting to produce "men's" cigarettes with a filter is one thing, and quite another — to achieve their popularity. In addition to advertising, something else was needed. And Philip Morris found a solution that made his company's products incredibly popular.
Thanks to what brand Marlboro was able to ascend to the "cigarette Olympus"? The components of this success were:
"Flip-top" is a radically new packaging — a solid cardboard pencil case with a folding top. This pack was convenient and practical to use. In addition, you could get a cigarette by taking the pack out of your pocket, which means that others will definitely notice the brand name;
new pack design. It was designed by Frank Gianninoto. From now on, it became more "masculine": white color cuts into red like a sharp arrow;
Marlboro cowboy. The author of this successful advertising character was a talented marketer Leo Burnett. A brave, bold, handsome cowboy was able to convince that real men can also buy cigarettes with a filter for themselves.
The most widely distributed Marlboro are classic Red cigarettes and their Lights version. Recently released, Marlboro Filter Plus and they have become very popular due to the successful combination of the original taste with a new, more effective filter. This product is particularly popular in Europe and North America.