Pall Mall Demi Slims

This brand launched in 1899. The company Butler&Butler introduce these cigarettes as premium class ones. The name of the brand dedicated to the Pall Mall street, located in London. 

In 1907, the brand was purchased by American Tobacco. It developed a premium brand by changing the design and composition of tobacco. The popularity of Pall Mall blossomed in the 1960s, when the brand became the first in the United States. Then the green light was given to gambling advertising, which helped increase sales. The company also began to produce new, 100 mm cigarettes, thus creating a new standard. The new idea was picked up by competitors, as a result of which Pall Mall began to lose the market. 

In 1994, the brand was sold to Brown&Williamson Tobacco, and in 2004 the company merged with R. J. Reynolds Tobacco. The new company continued to produce a successful brand, both in America and abroad. 

The brand's logo is a coat of arms with two lions. They are supported on a shield with the motto "Through thorns to the stars".  

Today, Pall Mall is produced in more than 10 flavors, with different content of nicotine and tar, types of tobacco. Cigarettes are very popular in Europe and Asia, due to their quality. Interestingly, the brand is quite often found in literature, in particular, the brand was noted by his fan Kurt Vonnegut. 

Pall Mall Demislims contains as little as 4 milligrams of tar and 0.4 milligrams of nicotine per cigarette. Compact 'queen' size is most popular format nowadays. The same length as king-size, the only difference is in cigarette diameter which equals 6.6 mm versus 8 mm for a regular king size.