Rothmans Demi Click

The Rothmans brand first appeared on the market in 1890. Keeping the English tradition of quality, today Rothmans cigarettes are sold in more than 60 countries around the world.  

The high demand for products allowed him to open two more small stores. And in 1900, Rothman opened a small showroom on the fashionable Pall Mall. At this time, the young entrepreneur began to actively work on creating cigarettes of different brands. By 1902, it was exporting cigarettes to South America, the Netherlands, India, and Australia. 

By 1905, Louis Rothman had become the official tobacco supplier to both the English and Spanish Royal courts. And in 1905, King Edward VII granted special Royal permission. In 1906, Rothman created the first menthol cigarette by placing menthol crystals at the ends of the cigarette. After the death of the brand's founder in 1926, the development of the brand was continued by Rothman's son Sydney. Under Sydney's leadership, in addition to the six existing stores in London, the first store outside London was opened in Liverpool in 1927. In 1929, shares of the Rothmans brand were listed on the London stock exchange. 

By 1935, the Rothmans brand had offices in Hull, Manchester, Birmingham and Cambridge. Outside of the UK, there was a representative office in Cuba and even a factory in Sri Lanka. During the Second World War, Rothmans was the official supplier of tobacco to the British forces. At this time, tobacco was placed in legendary tin cans, which people adapted to their needs, using their material even as material for radios. 

In the 1970s, despite the general decline in cigarette sales, the Rothmans brand remained the largest in the world market. 

In the 1980s, the owners of the Rothmans brand changed several times, but thanks to the development of new markets, the brand managed not only to stay afloat, but also to increase sales. In 1999, the brand was acquired by British American tobacco.  

Rothmans Demi Click. Tar content 6 milligrams, nicotine 0.6 milligrams. Silver-light green button on the cigarette’s filter. The citrus aroma and refreshing taste of lime contained in the capsule can be tasted in these cigarettes. Distinctive colour on a pack – light green.