The company "Reemtsma", located in Germany, in 1981 began production of a new cigarette brand, called "West". At first, the purchase of these cigarettes was possible only in a network of special tobacco stores. Now these European cigarettes are exported to about 100 countries around the world.
For a long time, the brand has been a sponsor of sports events. The West cigarette brand provided financial assistance to car racing teams competing in Formula 1. Thanks to this, the brand advertised itself as a tobacco product for men who are strong in mind and body.
2007 year made changes to the company "Reemtsma" — it became part of the "Imperial Tobacco Group". It is the 4th largest international tobacco organization in the world.
Distinctive features of cigarettes produced under the "West" brand are the traditional taste of the tobacco blend, minimalism in the packaging design, pronounced colors and neat shape.